How to Grow Your TikTok in 2020 | TikTok Algorith Explained!

I feel like we're all protective but we don't really know how the TikTok algorithm works. Today I'm gonna break you down in a data point of view so you guys know how to analytically look at your TikTok and maybe help you grow some more followers so that's what I am telling you today for this all you gotta do is keep on reading. I combined psychology and marketing to give you guys some advice about how to keep relevancy in this age of social media. So today we're focusing on TikTok. Todays's article is all about growth so grab a snack and we're gonna dive into the first initial tip you need to understand, which is how TikTok pushes a video? So TikTok is a social media platform that's focused on vertical video and they have two formats. Firstly there's a 15 second video and secondly there's 60 second video. So this goes hand in hand for each format but today I'm going to focus on the 15 seconds because what TikTok does is they have these stages where if you pass a certain watch time or second mark they're gonna start to push your video on their for you pages. Now the For you page is kind of like the explore page and if your video lands on people's For you page that means you get noticed. So that's the biggest way to grow an TikTok, that is to allowing the platform to push your video onto people's For you page. Now in order to do that you have to fundamentally know one thing which is watch time. TikTok basically evaluates if your video is good by seeing how long people watch it. So let's just take a 15 Second video for example I have this video that hits 1.8 million views. I believe on TikTok I don't mean to flex but I just want to show you guys how this video hits 1.8 million views by looking at it's watch time. So in my personal experience I just really think that TikTok looks at kind of like 3 segments. So you could say the first 3 seconds, the first 5 seconds and then 10 seconds. So say your video gets watched by a majority of people for only 3 seconds, TikTok will label that video as like less quality and less enticing to a viewer. So because of that if your video maybe only gets watched for few seconds they're starting to promote it to maybe a few dozen people right not too many. But if your video surpasses the 3 second mark and maybe go to the second part which is the 5 second mark, TikTok go into looking at that and be like okay I'm gonna promote it to maybe a thousand people. Now so what I find is if your video surpasses say the 10 second mark or maybe though all the way to the end then TikTok says like wow! this has a high watch time which means people are staying on the platform, I'm going to promote it to a million people. So basically they have these different layers and like I guess stages and really depends on how engaging your video is. So what I'm gonna do is let's tell you some of my analytics from the video that hit 1.8 million views to see if this is really true.  I have my phone up this video with 1.8 million views the average watch time is 13 seconds. So as you can see TikTok went like wow most people are watching it above X long so I'm gonna promote it to more people. Now let's take a look at maybe a lower performing video and how long people were watching that. So another video only has let's say 10,000 views which is still a lot but definitely not 1.8 million. So let's take a look at what happened here, this video with ten thousand views got around four seconds of watch time. So as you can see here watch time is everything on TikTok, the longer you can retain the audience, TikTok will be like wow! it's a good video let me push it. so now that you know how the algorithm works what you can do to leverage this is make sure your content has three important things. First of all it has a beginning, middle and end. You know people really stay to the end of story if it's enticing and there's something to look forward to and a lot of videos that go viral have these three stages.You need to have a beginning middle and end and storyline is everything just to make it simple just think about what is a problem and why are people staying to the end. Once you have those two elements people will watch longer and you're gonna find your watch time will increase too. In order to kind of take this further I find works really well is parts and series. So say you can't have everything you want in a video just break it up into two parts or three. Many Creators creates Videos in two parts. What happens is people watch the first part and become curious to know about the end in the second part.  The important thing about TikTok is making sure you have follow-up and there's almost a reason for people to continue watching you don't want people to drop off because you start to make different videos so having series and parts really helps with continuing your engagement throughout all the content you make. My last tip to ground TikTok is to make sure you guys are appearing on more pages. Ask the viewer to like and comment like a lot of the times when I'm viewing on TikTok, it's so easy to scroll. To give people a reason to follow and like what people do on TikTok is like they announce a giveaway. Put the links to giveaway in their bio and ask people to check the bio, it means the viewer is going to check his profile and it ends up earning a new follower most of the time. This giveaway can be like - I'm giving away amazon gift cards if people help me reach 100,000 followers. So it's something to keep in mind then you have to entice and engage the viewer and say hey don't forget to like and comment you don't obviously have to do it if it's cringy but I find out here and there really helps convert your viewers into fans and it'll keep that engagement and community.

Hopefully this article will help you to engange and grow your TikTok! Happy TikToing.